Search Results for: Mark Doyle

Pharma’s coming home

Growing confidence in the life sciences industry and the currency of individual experience has given patient centricity an injection of new life. It has also been essential in suppressing the coronavirus and establishing humanity’s position in the race against time

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A life in a day

How immersive learning experiences can support and elevate patient-centricity goals in the pharma industry

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Drug development needs to embrace “clinical/commercial convergence”

The product development model in the biopharmaceutical industry needs to shift away from “two divergent paths based on clinical-medical and commercial information” and towards a single path yoking clinical and commercial resources to market access strategy, information and capabilities, argues a new white paper from Quintiles.

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